Contributed Article…

Author and technologist, Nicholas Carr says,”€œTwitter is the telegraph system of Web 2.0.”

The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff.  However, there are numerous ways you can leverage Twitter for your business and improve your bottom line.  Here is the one-stop Twitter guide for business.

1.  Create a Twitter account.

2.  Make sure you’ve selected a unique vanity URL for your Twitter account.

3.  Upload an image and customize your profile image using this tool: http://walterhiggins.net/projects/twixenate.html/

4.  Include a link to your corporate website.

5.  Promote your Twitter presence on your corporate website, client emails, etc.

6.  Include your brand name as the title of your profile.

7.  Use the Google keywords tool and shortlist important keywords relevant to your products.

8.  Include those keywords in your bio.

9.  Use keywords in the first 30 characters of your tweets in order to be optimized by Google.

10.  Get re-tweeted and increase backlinks for your content.  This will help you to connect with your target audience.

11. Identify your target audience based on their interests.

12.  Use hashtags to search for your target audience using this tool: http://wefollow.com/

(Hashtags are a community-driven convention to add additional context and metadata to your tweets).

13.  Use more directories for search such as: http://www.twellow.com/ and  http://justtweetit.com/ etc.

14.  Follow the influencers in your industry using this tool: http://www.twitalyzer.com/

Identify local Twitter users or tweeple. €“ If you are a company that serves only a particular location, networking with local tweeple will add more value to your business.

15.  Follow influencers in your location using this tool: http://twitterholic.com/

This tool lists all the influencers on Twitter, based on the number of followers and location.

16.  Enter keywords relevant to your product and use the “Near This Place”€ option in Twitter’s advanced search to identify tweeple who are interested in your product

17.  Search for tweeple near your location using this tool: http://www.tweepz.com/

18.  Network with local tweeple by searching for them with hashtags, using this tool: http://localtweeps.com/